Asian Footwear partners with Salesforce to unify customer data and advance AI-led retail
Asian Footwear is working with Salesforce to unify customer data across physical and digital channels, strengthen personalised engagement and build the foundation for wider adoption of artificial intelligence (AI) across its operations.
The collaboration aims to support the footwear brand’s transition towards an increasingly AI-driven and agentic enterprise, as its growing retail and digital presence adds complexity to customer interactions.
Asian Footwear operates more than 100 exclusive brand outlets and works with over 30,000 retail partners nationwide. Its business spans manufacturing, retail, e-commerce and marketplaces, generating customer data across multiple touchpoints.
Using Salesforce Data 360, the company is bringing together millions of customer records from its brand outlets, website, marketplaces and offline sales into unified customer profiles. This is intended to give teams a real-time, 360-degree view of customer interactions and help them deliver more relevant engagement across channels.
Connecting customer data across channels
The unified data foundation is already...
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