ASEAN MSMEs Are Going Digital, but Cross-Border Trade Is Still Full of Friction - TechRepublic
ASEAN policymakers and business leaders are pushing for deeper digital integration as MSMEs continue to face barriers in cross-border e-commerce. Image: ASEAN
More than 80% of surveyed ASEAN MSMEs reported cross-border e-commerce challenges despite widespread use of digital tools.
Sep 21, 2026
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Going digital has not made going regional frictionless for Southeast Asia’s smaller businesses. More than 80% of 700 micro, small and medium-sized enterprises surveyed across six ASEAN economies reported challenges in their cross-border e-commerce operations, according to a September report examining the barriers facing regional exporters.
The businesses surveyed were already selling internationally through e-commerce, so the findings reflect friction among active digital exporters rather than all ASEAN MSMEs. Marketplaces, payment providers, logistics companies and technology...
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