As rivals chase acquisitions, Peacock bets on bundles through a new deal with YouTube

https://techcrunch.com/wp-content/uploads/2022/12/AdobeStock_500522615_Editorial_Use_Only-scaled-1.webp?resize=1200,768

While much of the streaming industry is focused on mergers and acquisitions, NBCUniversal is expanding its reach through partnerships, with its latest move bringing Peacock directly to YouTube.

On Monday, NBCUniversal and YouTube announced a multi-year global strategic partnership, bringing Peacock’s Premium plan to YouTube Premium subscribers in the U.S. starting in early 2027. This gives millions of viewers access to Peacock’s full lineup, including NFL and NBA coverage, “Saturday Night Live,” “Love Island USA,” “Law & Order: SVU,” and Bravo favorites like The Real Housewives franchise.

The deal means content will be integrated into the YouTube experience, allowing viewers to discover and watch Peacock content without leaving the platform. For YouTube, the partnership makes YouTube Premium a stronger offering by adding another major entertainment service. It also supports YouTube’s broader strategy of becoming a hub for streaming, giving viewers access to premium TV, live sports, and creator content all...

Copyright of this story solely belongs to techcrunch.com. To see the full text click HERE

Read more