As Figma bets on design systems, BT and Monzo discuss their experiences
At the launch of Figma's new EMEA headquarters in London, the talk focused on design systems. The idea is that rather than designing pages, teams agree to a consistent layer of decisions for things like colors, fonts, language, buttons and workflows that holds across every platform and reflects the brand. That moves collaboration earlier in the design process and makes life simpler for users.
The concept took serious shape about a decade ago, when Brad Frost proposed building web pages from atoms, molecules and components that could be assembled on the fly. It eased friction for designers tasked with satisfying different stakeholder needs, only for everyone to be disappointed by the first result.
Figma emerged to help fill this gap. But as Frost observed, organizations struggled to treat a design system as a first-class project when it competed with shipping features and campaigns. AI has changed that calculus. Design systems...
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