Are you ready for you ready for everything to look like TikTok?
Since TikTok burst into mainstream consciousness, many things have been called a “TikTok clone”: YouTube Shorts, Instagram Reels, Snapchat Spotlight, Netflix’s Clips, LinkedIn’s vertical video feed, and countless other, less recognizable names like Triller, Zynn, and Byte.
For years now, Facebook and Instagram have pumped users’ feeds with video as Meta chases TikTok’s runaway success. But if tests running abroad are any indication, the TikTok-ification of social media might finally be reaching its fullest form.
TechCrunchreports that some users in India are getting a Facebook test that, upon opening the app, drops them directly into an immersive, full-screen video feed. Meta hinted that this “experience” would be coming to “video-heavy countries” first, followed by a potential US expansion in 2027. At the same time, Romania-based app researcher Radu Oncescu noticedan option on Instagram to have Reels be the first thing a user sees when they open the app....
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