Are You Making Your Users Do the Backend Job? (B2B Perspective)
Why do some interfaces feel like a natural extension of our thoughts, while others seem built just to cause us pain (remember those forms asking you to enter your birth date with a mile-long select menu instead of just letting you type it)? How do you create the kind of effortless interaction that makes a design truly great? Why have consumer apps already figured out this balance, while B2B software is still so painful?
If you’ve traveled to London in recent years, you might have noticed how convenient the public transport payment system is. Or, more likely, you didn’t even pay attention – because being able to just use your bank card as you go feels like a basic standard for a modern city.
But it wasn't always like this. Previously, there was a zone system, and passengers had to calculate their entire route before heading down to the platform....
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