Are AI Platforms Taking Control of Brand Narratives?
As customers increasingly turn to ChatGPT, Gemini, and Perplexity for recommendations, brands have less control over how they are represented online. AI platforms draw on websites, reviews, media coverage, forums, and competitor content to build their responses, often creating narratives that companies cannot directly control.
For businesses, this creates a new challenge: ensuring AI systems understand their products, services, and reputation accurately enough to include them in customer recommendations.
Kartik Sharma, Founder of RankinLLM.ai, discusses how third-party information shapes AI-generated brand narratives, why traditional search metrics no longer tell the whole story, and what marketing and technology leaders must do to improve their visibility in AI-driven discovery.
How AI Shapes Brand Reputation
How much control do brands really have over how AI platforms describe them today?
Far less than they imagine, and that gap is the whole problem.
A company can spend a decade refining its positioning, and...
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