AppLovin Backs Velocity As The AI Industry Looks Beyond Subscriptions For Growth
The artificial intelligence industry has no shortage of users. The harder problem is turning that usage into a sustainable business.
As generative AI applications spread across consumer and enterprise markets, developers are confronting an unusual combination of opportunities and pressures. AI can make software faster to build and easier to distribute, but the costs of supporting increasingly sophisticated interactions can rise with usage. At the same time, subscription models may not be enough to capture the full economic value of millions of free users.
Velocity is building around that gap, and the company has gained a new investor with deep roots in advertising technology. AppLovin has joined Velocity’s roster of investors as the startup continues developing what it calls the monetization and distribution infrastructure for the AI era.
For Velocity CEO and co-founder Tal Shoham, the addition represents an important endorsement of the company’s direction. “We’re incredibly excited to...
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