Apple’s new CEO cuts managers to ship products faster, Bloomberg reports

Apple’s new chief executive, John Ternus, is reshaping the company to release products more often and cut layers of management, Bloomberg reported on Tuesday. Ternus, 51, took over on 1 September after Tim Cook’s 15 years in the job. Apple declined to comment.

Ternus wants Apple to rely less on its fixed spring and autumn launch schedules, according to the report. He also wants the company to be more experimental in the AI era.

Managers and budgets

In the past two weeks, Apple dismissed a number of engineering programme managers in its hardware engineering group, Bloomberg reported. They include about half a dozen directors. They have weeks to find other roles inside Apple or will be laid off later this year.

Ternus wants to remove some layers of middle management, according to the report. Apple has also made small cuts in its Siri, Vision Pro, AI software and Fitness+ teams.

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