Apple’s MacBook Neo is winning over a new generation of buyers
Nearly three months after its debut, Apple’s MacBook Neo is emerging as an early success story, helping the Cupertino company reach new customers and challenging long-held assumptions about who buys a Mac.
Apple shipped 1.1 million MacBook Neo units in the quarter ended March, according to data from market intelligence provider IDC, shared with TechCrunch, ahead of the recent MacBook Air (M5) and MacBook Pro (M5) launches. Those MacBooks shipped over 900,000 and 550,000 units, respectively, in their debut quarters.
The figure is notable because the Neo was available for only about three weeks during the quarter after going on sale in mid-March, said Navkendar Singh, associate vice president at IDC, adding that shipments began to spike from early April.
Introduced in early Marchwith a starting price of $599, roughly 45% below the entry-level MacBook Air, the MacBook Neo was designed to make the Mac more accessible to a...
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