Apple's iPhone Market Share Rose Despite A Downturn In Smartphone Shipments
On the other hand, Xiaomi, Oppo and Vivo had a terrible Q3.
Apple
With no end in sight to the memory crunch, the smartphone market has fallen to a low not seen in more than a decade. According to market analysis firm Counterpoint Research, this past summer shipments of new smartphones declined by 20 percent year-over-year to their lowest Q3 level since 2012. The firm says "relentless" increases in DRAM and NAND pricing led to "sharply inflated" material costs, further exacerbating existing supply shortages and "significantly disrupting" shipments.
Rather than take a temporary hit, naturally OEMs are passing those costs onto consumers. As a result, global retail smartphone prices are up 20 percent since the start of the year, with no sign of a course correction in the immediate future. Counterpoint notes the effect memory shortages are having on the market are so significant it's changing consumer behavior. People...
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