Apple’s Eddy Cue says the company wants to make ‘better’ and ‘more’ entertainment
The services chief, named Cannes Lions’ Entertainment Person of the Year, set out the logic behind Apple TV: no licensed reruns, fewer titles, and a belief that the story is the only thing that matters.
Eddy Cue would like you to know that Apple is not finished. Accepting the title of Entertainment Person of the Year at the Cannes Lions festival this week, the company’s senior vice president of services and health framed the studio he helped build as a work in progress.“
The great thing is we’re just getting started,” he told the producer Jerry Bruckheimer on the main stage at the Palais, “so there’s a lot more to do.” The ambition, by his telling, is simple enough to fit on an awards plaque: better, more.
The festival, an advertising and creativity gathering on the Côte d’Azur, cited Cue’s stewardship of Apple Music and the Apple TV streaming...
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