Apple’s design studio has lost nearly every Jony Ive-era designer. Incoming CEO John Ternus says he’ll fix it.
TL;DR
Apple’s design team has been hollowed out since Jony Ive left. Incoming CEO John Ternus says a major shake-up is coming before he takes over in September.
Apple’s industrial design studio, once the most influential product design operation in the technology industry, has been gutted. Bloomberg’s Mark Gurman reports that the team no longer has a true seat at the executive table, has less influence and credibility than at any point in decades, and has become a service bureau where other teams come to get what they need and get out.
Incoming CEO John Ternus, who takes over from Tim Cook on September 1, knows the problem. He is preparing a major shake-up of the design organisation and is getting ready to put his firm imprint on the team, according to Gurman’s reporting.
The decline started roughly a decade ago. In 2015, Jony Ive stepped back from day-to-day...
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