Apple's Cautious AI Strategy Could Have Been Its Smartest Move
You've probably heard someone say something along the lines of, "Apple is losing the AI race" or "Apple's AI is lagging." What if being behind on AI was intentional? Or maybe even a winning strategy?
For years now, the media has treated Apple's caution in integrating AI as a failure, approaching every underwhelming developer event as a catastrophe. That framing failed to assess what the company was doing behind the scenes.
Apple has spent decades evaluating how to bring innovative tech to real people. Apple didn't need to sprint into flashy demos that are loud on stage but don't appeal to everyday users.
Choosing when to adopt a technology is a business strategy, not an act of cowardice.
As tech consumers, we're also in an embarrassing contradiction. We've been asking Apple to hurry along with its AI integration, while also insisting we're exhausted by AI hype. We keep demanding novelty,...
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