Apple’s AI pitch will live or die by its privacy promise
As expected, yesterday’s WWDC keynote was mostly about AI. And also as expected, Apple tried to turn its late arrival into its sales pitch: it didn’t rush into AI because it was taking its time to do things right. In this case, “right” means “with more privacy than anyone else.” It’s a good pitch — the question will be how well it holds up.
The new Apple Intelligence features and the updated Siri AI have been designed to work across iPhone, iPad, Mac, Apple Watch, and Vision Pro. There’s a dedicated Siri AI app, with a ChatGPT-esque chatbot experience, new AI-powered camera and photo editing features, and the beginnings of an agentic experience that will let Siri AI interact with other apps and software on your iPhone, iPad or Mac.
Whatever device you access the new AI from, Apple says the processing will be roughly the same: queries will be...
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