Apple's $2,899 OLED MacBook Pro Could Ship 1.5 Million Units in 2027
Apple’s first OLED touchscreen MacBook Pro could ship as many as 1.5 million units in 2027, but its luxury price tag might keep plenty of wallets shut for now.
Market intelligence firm TrendForce estimates Apple will ship between 1.2 million and 1.5 million units of its new MacBook Pro with PROLED XDR Display in 2027. The laptop, announced on Oct. 28, starts at $2,899 for the 14-inch model and $3,399 for the 16-inch version. Pre-orders are open now, with availability beginning Nov. 6.
The launch marks a major step in Apple’s transition toward OLED laptops, potentially accelerating adoption across the industry while raising questions about how much consumers are willing to pay for the upgrade.
The new machine uses tandem OLED technology, which stacks two OLED layers to deliver higher brightness and deeper blacks than conventional single-layer displays. It’s the same approach Apple introduced with the M4 iPad Pro...
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