Apple Watch Series 12 vs Galaxy Watch9: Which $400 Smartwatch Should You Buy? - TechRepublic

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Apple Watch Series 12 and Galaxy Watch9 compete at roughly the same price, but ecosystem, health features, and battery life separate the two. Images: Apple, Samsung

Apple Watch Series 12 and Galaxy Watch9 are close in price, but phone compatibility, health tools, battery life, and AI separate the two.

Sep 25, 2026

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At roughly $400, Apple and Samsung’s latest mainstream smartwatches look like direct rivals. Your phone may make the choice before the specs do.

Apple Watch Series 12 went on sale Sept. 18 starting at $399, while Samsung’s Galaxy Watch9 starts at $379.99. Both focus on health, AI, and everyday wear, but Series 12 requires an iPhone and Watch9 requires Android. That ecosystem split does most of...

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