Apple TV now costs $14.99 a month after its fourth price hike in four years

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The Apple TV subscription now costs $2 more each month.

by Stevie Bonifield

Aug 28, 2026, 1:47 PM UTC

Image: Apple

Stevie Bonifield is a news writer covering all things consumer tech. Stevie started out at Laptop Mag writing news and reviews on hardware, gaming, and AI.

Apple raised the price of its streaming service for new and current subscribers on Friday, bumping it up from $12.99 per month to $14.99, Deadline and Variety are reporting. An annual subscription now costs $119, up from $99. Apple also increased the cost of its individual Apple One subscription, which includes Apple TV and Apple’s other subscription services, from $19.95 per month to $21.95.

According to Deadline and Variety, the price change is effective immediately, and current subscribers will be notified of it before their next bill.

This price hike comes almost exactly a year after Apple last increased its Apple TV...

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