Apple set an iPhone sales record even without a new standard iPhone
iPhone revenue jumped 12 percent even with Pro-only models during this year’s refresh.
by Emma Roth
Nov 2, 2026, 10:02 PM UTC
Photo: Amelia Holowaty Krales / The Verge
Emma Roth is a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, she was a writer and editor at MUO.
Apple had a record-breaking quarter for iPhone sales — despite not releasing a standard model during its latest refresh. In its fourth-quarter earnings report released on Monday, Apple says it earned $57.58 billion in iPhone revenue, marking a 17 percent jump from the same time last year.
The increase in revenue follows the launch of Apple’s iPhone 18 lineup in September, which included a pricier iPhone 18 Pro and Pro Max model. The company raised prices across its older models at the same time. Apple also took the wraps off its first folding...
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