Apple Reportedly Cuts iPhone 18 Pro Component Orders
Apple’s latest premium iPhones are facing an early test of buyers’ willingness to pay more.
Apple has asked some suppliers to reduce component production for the iPhone 18 Pro and iPhone 18 Pro Max after demand fell short of expectations, Nikkei Asia reported Oct. 9. For buyers and businesses planning upgrades, the report raises questions about demand at higher prices, but does not establish that discounts are coming.
The report, citing multiple people familiar with the situation, said Apple cut October component orders for the two premium models by 15% to 20% compared with its original requests. The company has reportedly taken a more cautious approach to shipments since early September.
The reductions will affect some suppliers more quickly than others because component production schedules vary. It remains unclear whether Apple will make additional cuts in November.
Higher prices meet a tougher market
In the US, the iPhone 18 Pro...
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