Apple reportedly cuts iPhone 18 Pro component orders by at least 15%
Apple is asking some suppliers to make fewer parts for its two newest Pro phones, the iPhone 18 Pro and the Pro Max, Nikkei Asia reported on Friday. The two models were the first flagship launch under chief executive John Ternus.
Citing several people familiar with the matter, Nikkei Asia said Apple’s October component orders are at least 15% below its original requests. Apple has also ordered more carefully since early September, the outlet said. TNW has not independently verified the report.
Suppliers quoted in the report blame the price. The iPhone 18 Pro starts at $1,199 and the Pro Max at $1,299, both $100 more than the iPhone 17 Pro models they replace.
Those prices reflect a sharp rise in memory chip costs, as companies building AI data centres buy up much of the global supply. In June, Apple raised Mac and iPad pricesand said it could...
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