Apple Raises Mac And iPad Prices But You Lock In The Old Rates If You Hurry

Well, Apple CEO Tim Cook recently (as in, last week) warned everyone that current pricing for the company's product lines were "unsustainable" despite best efforts to mitigate big cost increases on the supply side, and it did not take long for his insinuation of consumer-side price hikes to play out. Apple has officially raised pricing on several of its Mac and iPad product lines, including its budget-focused MacBook Neo.

In a statement provided to Reuters, Cook said Apple has "never seen a component price increase this much, this quickly," essentially echoing previous comments made to The Wall Street Journal a week ago.

"We have shielded our customers from these increases so far, but we have now reached a point where we need ⁠to begin raising prices on a number of products, including today's increases for iPad and Mac," Cook elaborated.

As reflected on Apple's website, the MacBook...

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