Apple raises AppleCare+ prices as the memory shortage spreads from hardware to services
TL;DR
Apple raised AppleCare+ monthly prices by 50 cents for Macs and iPads, extending the wave of memory shortage price increases to services.
Apple has raised the monthly cost of AppleCare+ subscriptions by 50 cents for Macs and iPads, Bloomberg reported on Tuesday, extending a wave of price increases that has already hit the company’s hardware lineup. Annual plans went up by five dollars. The increases apply only to new sign-ups, meaning existing subscribers will keep their current rates.
Under the updated pricing, a monthly AppleCare+ plan for a 13-inch MacBook Air rose from roughly seven dollars and 50 cents to roughly eight dollars, while the annual equivalent went from roughly $75 to $80. The change is modest on its own but follows a pattern that has been accelerating since Tim Cook warned in June that price increases were “unavoidable” because of the global memory chip shortage.
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