Apple raised iPhone 17 prices by 10% in Japan as the yen hovers near a four-decade low

https://media.thenextweb.com/2026/07/apple-iphone-17-price-increase-japan-yen.avif

TL;DR

Apple raised iPhone 17 prices ~10% in Japan due to the weak yen. The iPhone 17 Pro rose 8.3%. This follows a separate global price hike on Macs and iPads.

Apple raised the price of the iPhone 17 in Japan by roughly 10%, with the entry-level 256GB model now starting at ¥142,800 ($879), up from ¥129,800 previously, Bloomberg reported on Saturday. The iPhone 17 Pro with the same storage rose 8.3% to ¥194,800. Apple Watch and AirPods models also increased by up to 10%. Apple’s Japan spokesperson declined to comment.

The increase is driven by the yen, which continues to hover near its lowest level in four decades at around ¥162 to the dollar. Japanese retailers across sectors have been raising prices on imported goods as the currency stays depressed. Apple already raised Mac, iPad, and Vision Pro prices globallythree weeks earlier due to the prolonged memory chip...

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