Apple price hikes have hit Australia, and the MacBook Neo no longer looks quite so cheap
- Apple has raised prices across multiple categories in Australia
- The MacBook Neo has lost some of its entry-level appeal
- The move follows rising RAM and storage costs
Australian shoppers looking for EOFY offers, or waiting for early Amazon Prime Day tech deals, now have another price shift to factor in. Apple has raised local prices across several major product categories, including the new MacBook Neo, MacBook Air, iPad range, Apple TV 4K, HomePod mini and more.
The timing is awkward, but it also hasn't come from nowhere. Apple has usually been better than most tech companies at absorbing supply chain pressure before it reaches shoppers, though the current RAM and component crunch has been dragging on for long enough to change that calculation.
The warning signs came last month, when Tim Cook flagged"significantly higher memory costs" on an earnings call, then said RAM prices would "drive an...
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