Apple Orders 10 Million Foldable iPhones In A Massive Bet On A $2,500 Price Tag
Apple is telling its suppliers to get to work. According to reports, the company has raised its production target for its first foldable iPhone to about 10 million units this year, a jump from the 7 million to 8 million units originally penciled in. For a debut device rumored to cost more than a decent laptop, that kind of confidence is notable. The eye-watering price chatter surrounding this phone already made the iPhone 17 Pro Max look like a bargain bin special.
Apple has not confirmed a name, specs, or release date for the device, though most signs point to the iPhone Ultra branding and a fall debut alongside the iPhone 18 Pro and the iPhone 18 Pro Max. IDC reportedly expects an average selling price around $2,500, with the highest storage tier climbing toward $3,000. That kind of price tag turns a phone purchase into a genuine financial decision,...
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