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Apple Music is remixing its identity, and here's what's changing

Apple’s new Apple Music identity transforms musical frequencies into waves, ripples, and light. The logo also draws on Apple's Liquid Glass design.

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Apple today unveiled a brand new identity of its music streaming service, Apple Music. The new identity includes a new mnemonic logo and it's built around the idea of 'made by sound'. The visuals used in Apple Music's fresh identity is based on turning musical frequencies into patterns of waves, ripples and light. Apple said that it used physical vibrations to create visuals that reflect the movement of sound instead of relying only on graphics as was the case with its older logo.

Shweta Ganjoo is a Chief Content Producer at HT Tech. She has over 10 years of experience covering technology, during which time she has focused on consumer tech devices, AI, social media, gadgets, and tech policy, delivering authoritative and reader-focused insights across...

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Apple’s new Apple Music identity transforms musical frequencies into waves, ripples, and light. The logo also draws on Apple's Liquid Glass design.

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