Apple Might Be Late to the Party, but the iPhone Duo Is Still a Breakthrough Moment for Foldables

Did you hear that Apple just invented the foldable phone? I kid, I kid — most other phone-makers have been making foldables for years, and just to be clear, I’m well aware of that.

Apple does have a tendency to present existing technology to us as though we’ve never seen it before, but in the case of the iPhone Duo, which the company announced during its September iPhone event on Wednesday, it didn’t lean too heavily into this strategy. Instead, it focused on how the familiar iPhone experience will look and feel on an entirely new type of device.

Ultimately, it doesn’t matter that Apple is launching the iPhone Duo much later than its rivals. It doesn’t need an early mover advantage because it wields a weapon much more powerful: the enduring popularity of the iPhone and the iOS ecosystem. To the dismay of its rivals, the time that...

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