Apple is reportedly working on a Whoop-like fitness tracker
The screenless fitness tracker is still in an early stage of development, according to Bloomberg.
by Emma Roth
Sep 22, 2026, 5:04 PM UTC
Emma Roth is a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, she was a writer and editor at MUO.
Apple is working on a new fitness tracker with a screenless design, similar to the one made by Whoop, according to a report from Bloomberg. A prototype of the device reportedly has “a thin fabric band with a sensor-equipped computing module.”
The device is in an early stage of development and likely wouldn’t arrive before 2028 if Apple decides to release it, Bloomberg reports. In addition to Whoop’s lineup of 5.0 bands, the company also sells MG — or “medical grade” — variantswith a built-in EKG feature. The bands are designed to be worn continuously,...
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