Apple Is Reportedly Accelerating Chip Releases Due to AI Pressure

According to a report, the company plans to skip higher-performance versions of some of its processors along the way.

3 min read

Apple is changing the way it will handle the release of its next flagship M processors going forward, according to a report from Bloomberg's Power On newsletter.

Power On author Mark Gurman wrote that in a race to get to its M7 generation of processors, which use neural processing to improve AI performance, Apple will skip some iterations of processors along the way. For instance, whereas Apple may have released Pro, Max and Ultra versions of some M-series processors, it may not do so for the next one in line, M6, due out this fall.

Apple's M5 processors for desktop and laptop Mac computers, as well as some iPads, started becoming available in those products in the fall of 2025.

Bloomberg previously reported anticipated changes in the...

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