Apple Is Actually Talking About AI Now — a Lot
It wasn’t that long ago that I wrote about how Apple’s reserved AI strategy is probably its best yet. By not hemorrhaging money on AI features and tools and by focusing on hardware rather than going all-in on AI, Apple positioned itself to come out ahead while its competitors beat and batter themselves to out-innovate each other in AI.
Yeah, that’s out the window now.
During its September “Surprise and shine” event on Wednesday at Apple Park in Cupertino, California, the company opened with a discussion of AI. Not merely “intelligence” or even “Apple Intelligence,” but artificial intelligence specifically. Clearly, Apple is not timid about tying AI use to its hardware improvements. Here are the AI and Siri AI features Apple went all-in on during the event.
Welcome to the vanguard of consumer AI, Apple.
AI as core architecture
New Apple CEO John Ternus doubled down on the company’s seemingly...
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