Apple iPhone 2026 Buying Guide: Decide Between the 18 Pro, Pro Max, Duo, Air, 17, 17E
Apple’s new $1,199 iPhone 18 Pro and $1,299 18 Pro Max are now on sale, and for the first time these phones will not be joined by a lineup of lower-cost iPhone models. Instead, the 18 Pro and 18 Pro Max are available alongside the base iPhone 17, the lower-cost iPhone 17E and the thin iPhone Air.
In another first, those latter three phones received $100 price increases without getting any revisions — likely influenced by the ongoing RAM shortage that led Apple to increase prices across many of its other product lineups. The iPhone 17E now starts at $699, the iPhone 17 at $899 and the iPhone Air at $1,099. The iPhone 16 is also still available, but at $829 for only 128GB of storage, it’s an easy pass since every other option has more value. It’s rumored that an iPhone 18E, iPhone 18 and an iPhone...
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