Apple hit $5tn by refusing to play the AI game everyone else is losing

https://media.thenextweb.com/2026/07/apple-doj-antitrust-settlement-talks-iphone.avif

Apple has become the second company in history worth $5tn. It got there by being the one big-tech giant that refused to bet its balance sheet on AI.

The iPhone maker briefly touched a $5.04tn market value on Tuesday. Shares hit a session high of $342.89 before easing to close at $340.08, just under the mark, CNBC reported. Only Nvidia has been there before, when it crossed $5tn last October.

Apple passed Nvidia a day earlier to reclaim the title of world’s most valuable company. The chipmaker had held that spot since June 2025.

Rewarded for sitting it out

The remarkable part is why.

For two years, investors punished Apple for missing the AI boom. Its Siri overhaul slipped, and its in-house models stalled. That same restraint is now the reason it is winning. Alphabet, Amazon, Meta and Microsoft pour hundreds of billions into data centres.

Apple leans on ...

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