Apple finally enters the smart home hub market with $299 HomeView

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The big picture: Apple is finally entering the smart home hub market, more than 11 years after Amazon launched the Echo and almost exactly a decade after Google introduced its Nest devices. With a similar price point and feature set, Apple's HomeView aims to integrate Siri AI with the company's latest smartphones, tablets, and smartwatches, as well as upcoming smart home cameras, doorbells, locks, and thermostats.

Pre-orders are now open for the Apple HomeView, Cupertino's answer to the Amazon Echo Show 11 and Google Nest Hub Max. Priced at $299, the smart home hub will launch on November 13 in either a tabletop or wall-mounted configuration.

The HomeView aims to combine features of the iPad and HomePod at a lower price, powered by the same A18 processor found in the iPhone 16....

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