Apple faces a £2bn UK claim over App Tracking Transparency, brought by a former CMA official
Apple is facing a £2bn claim in London over the privacy prompt that reshaped mobile advertising. The case, filed at the Competition Appeal Tribunal on behalf of UK app developers, argues that App Tracking Transparency polices everyone except Apple.
The claim was reported by Reuters, which values it at $2.7bn. Bringing it is Ann Pope, a former senior official at the Competition and Markets Authority, which puts an ex-regulator on the other side of the table.
The allegation is about asymmetry rather than privacy itself. Developers say Apple requires them to obtain explicit consent before tracking users across apps, while its own advertising operation gathers comparable data without clearing the same bar.
Pope has framed the action in two parts. The aim is “to ensure that the rules that Apple applies are fair, and to compensate the losses that British companies have suffered,” she said.
Apple’s position has not...
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