TECH NEWS

Apple Didn't Mention AI for 28 Minutes at WWDC 2026

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Is AI a positive term in your household? A recent NBC News national survey revealed what most of us already knew: AI is one of the least-liked things in America, with only 26% of respondents viewing it positively. So maybe it's no surprise that at Apple's WWDC event on Monday, no one mentioned the term AI for 28 minutes. And even after that, Apple presenters mostly stuck to using the company's own name for its AI, Apple Intelligence.

It's easy to see why the term AI is like the electrified third rail at a huge public event like WWDC. I'm sure that when Apple was planning the presentation, it was well aware of the negative connotations and told presenters to avoid saying "AI" whenever possible.

The term "Apple Intelligence" draws on any good associations people may have with Apple itself. Whereas saying AI, or artificial intelligence, makes me think...

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