Apple Did What Google Couldn't: Talk to Me Like a Real Person. I'm Impressed
Commentary: By simply talking to me like I'm not a baffling millionaire, Apple showed it has more sense than Google.
4 min read
Apple's WWDC 2026 keynote touched on a number of things, from its fresh MacOS Golden Gate to new Siri AI. Honestly, it wasn't a riot of excitement, but Apple absolutely nailed one thing: It knew how to speak to real people.
Having been appalled by the tone-deaf rhetoric at Google's recent Android Show, I found Apple's approach refreshing. I'll explain.
During its Android Show, Google appeared to have lost all sense of who its customers are and which planet they live on. It talked about buying coffee tours of Costa Rica for six people, about taking vintage shopping trips to Tokyo, and it even roped in everyone's favorite down-to-Earth celebrity, Paris Hilton, who smugly smirked about turning her luxury car into her own private movie...
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