Apple courts developers with privacy and context in AI comeback bid
At its 2026 Worldwide Developers Conference, Apple offered a vision of how to integrate AI with its products that stands out for its sobriety, responsibility, and plausibility.
In contrast to the job-killing, security-breaking, human-replacing hype promulgated by the likes of Anthropic and OpenAI, company execs dialed down their usual superlative-laden effusiveness to convey how AI tools can actually help software developers, as well as those using Apple products.
Capabilities like Safari's Notify Me – website change notification – and the browser's low-code extension creation service called Describe an Extension look like solid uses for machine learning technology.
Part of Cupertino's more modest marketing may be attributable to the crow that the company has eaten as a result of underperforming AI. But it also fits with the lack of sizzle in the company's three areas of focus: platform improvements, child safety enhancements, and Apple Intelligence.
Platform improvements like 30 percent faster...
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