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Apple Confirms Oct. 28 “Pro and Tell” Event — And It's Not the Usual Apple Launch - TechRepublic

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Apple has another product launch scheduled for October, but it may not come with the familiar keynote presentation.

The company confirmed its Oct. 28 “Pro and Tell” event in Los Angeles after marketing chief Greg Joswiak teased the gathering on Oct. 19. Rather than announcing a conventional livestreamed presentation, Apple has invited journalists to an in-person product experience. The format raises questions about when new products will be announced and how the public will see them.

Reports suggest Apple could announce new Macs, including a touchscreen MacBook Pro, around the Oct. 28 gathering. Apple has not confirmed the product lineup or release dates.

Apple’s October 28 event takes a different approach

The media experience begins at 10 a.m....

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Apple’s October 28 event takes a different approach

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