Apple brought ceramic back for the Series 12
Apple is bringing back its pricier, more durable option. It should be more scratch-resistant than titanium.
by Cameron Faulkner
Sep 9, 2026, 6:19 PM UTC
Cameron Faulkner is an editor covering deals and gaming hardware. He joined in 2018, and after a two-year stint at Polygon, he rejoined The Verge in May 2025.
The Apple Watch Series 12 is launching with a ceramic option, making it the company’s first wearable since 2019’s Series 5 that can be configured with the pricey, scratch-resistant material. It can be configured with either pearl white or night blue ceramic finishes, and it starts at $899, going up to $949 if you purchase the 46mm size.
While Apple didn’t resurrect its “Apple Watch Edition” branding for the Series 12 (it stopped using the namein a forward-facing manner when the Series 4 launched), the new ceramic option is similarly made for high rollers who...
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