Apple and Audi alumni have made a luxe EV based on the moon buggy

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The Amble One is configurable from the start. Rear seats fold flat. A canvas weatherproofing option is coming. A lockable front box will replace the standard basket for urban buyers. Hard doors are not planned, but a second platform—already in design and targeting a 2029 release—will move further toward conventional-car territory, with removable doors, a lower roofline, and a hardtop; it cleverly aims to replace not a family’s primary car, but its second car.

That incoming “Amble Two” is clearly the larger bet. “Most families do not need twice that $50,000 BYD or Tesla,” Roose says. “The second vehicle for families could be something that is designed for purpose, designed for shorter trips—and that can be much simpler, way more fun, way more open, and also more affordable.”

Car brands have models that are trying to crack this market, too. The 28-mph Citroen Amiwith its 46-mile range is...

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