Anthropic’s Claude Will Add Watermarks to AI-Generated Text and Files

You might soon be able to know for sure if something came from a human being or from Claude. Anthropic said this week that text and files generated by its family of AI models will be watermarked to let consumers know. The change will allow the company to comply with EU regulations governing the transparency of AI use.

The EU’s Code of Practice on Transparency of AI-generated Content requires companies that provide and deploy AI systems to inform customers when they are interacting with AI and to include watermarks on AI content. Consumers also must know when they’re exposed to deepfakes and emotion-recognition and biometric-categorization tools.

Watermarking — an authentication process that originated in Italy in the 13th century— is entirely different for AI content. The AI system can automatically embed markers in text indicating that the content originated from AI and not a human. Examples could be different...

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