Anthropic becomes the 'Apple of AI' as it grabs most revenue despite being the most expensive

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  • Volume and spend on tokens for Anthropic’s AI solutions made it more revenue than any of its competitors in July 2026, cementing its position as the top LLM provider
  • This success is despite Anthropic’s tokens being more expensive than its competitors
  • The data was collated by Vercel’s AI Gateway, an API service that routes LLMs for easy AI provider swapping

Monthly analysis of the AI industry has revealed a number of surprises for July 2026, not least the continued growth of Anthropic both in terms of revenue and token use.

This is despite the company charging a higher rate for tokens, AI’s computational data currency.

The data was compiled by agentic infrastructure company Vercel, whose AI Gateway is used by many major companies and developers, and found the price-per-token average across all analysed platforms fell following two months of growth in May and June. Despite the overall 37% increase in...

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