America’s dangerous, messy deepfakes crackdown is here
A law requiring social networks to quickly remove sexual deepfakes and other nonconsensual imagery is now fully in force. But experts warn the policy could do little to help victims — and at worst could facilitate censorship online.
Last May, President Donald Trump signed the Take It Down Act, a law addressing nonconsensual intimate imagery (NCII). The law immediately criminalized distributing NCII, whether in the form of real or AI-generated material, something many states at least partially do already. But its namesake takedown provision is more sweeping. Taking effect a year after the law’s passage — on May 19th of 2026 — it requires online platforms to remove NCII within 48 hours or face fines.
Federal Trade Commission Chair Andrew Ferguson sent letters to over a dozen tech companiesahead of the deadline, a list the FTC said included Amazon, Alphabet, Apple, Automattic, Bumble, Discord, Match Group, Meta, Microsoft, Pinterest,...
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