Amazon's new Bee AI device can turn every conversation into a shopping opportunity — and that's deeply…
Amazon has found another way to make itself part of our everyday lives with its new Bee AI devices. The Bees can record conversations and are pitched as a way to remember important details and translate plans into actions. Naturally, those actions can include buying things from Amazon, making every casual conversation a potential shopping cart. You can pay $75 or $100 for the privilege, depending on whether you choose the Bee Frontier, which clips to a wrist strap or clothes, or the Bee Eclipse, a magnetic smartphone attachment.
There are practical applications for something that remembers conversation details you might otherwise forget. An assistant that recalls an appointment, prepares a follow-up email, or reminds you about a promise could save considerable time. But Amazon's announcement also promises personalized shopping recommendations based on what Bee learns about you, which strikes me as a depressing, if inevitable destination...
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