Amazon’s About You page goes viral for what it guesses about shoppers
Amazon’s “About You” page has become a social media hit, for the things it says about shoppers. One user on Threads found that Amazon had concluded she “has flat buttocks”, Business Insider reported on Tuesday. Her post set off a wave of others sharing their own profiles.
About You lists the details Amazon has drawn from each customer’s activity to shape product recommendations. Shoppers can open it, see what Amazon has inferred, and edit or remove each item.
What Amazon thinks it knows
Other profiles shared on Threads say users “cannot keep real plants alive”, “treats cats as biological children” and “has no friends”, The Verge reported. One user found that Amazon says she does not “trust people easily”.
Another shopper told Business Insider that Amazon had decided she has a husband with “skinny legs”. A third profile noted that its owner reads Kindle books on a phone in...
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