Amazon’s 2026 Holiday Deals Are About to Look Better Than They Are
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If you've been shopping for an Amazon Kindle or smart speaker in the past week, you might've noticed some brand-new prices. That’s right: Amazon has hiked prices by $20 to $100 on its popular devices like the Echo, Eero, and Fire Stick.
It's not alone in this move. We've seen similar increases from other tech companies like Apple and Kobo, both of which raised prices this summer. Amazon declined to comment to WIRED as to why it made these price hikes, but one Amazon spokesperson commented to CNET that it was due to rising prices in memory and storage components.
It's still hard not to feel like companies are raising prices simply because they can—and as a way to make upcoming...
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