Amazon wants to end dodgy knockoffs with its own AI-generated custom merch printing
- Merch on Demand taps into Alexa for Shopping for new AI-generated designs
- Consumer-targeted upgrade works on the app or website, available with Prime shipping
- Only US customers will get it for now – Etsy and others could suffer
Amazon has launched a new feature within Alexa for Shopping that enables customers to generate their own merch designs from AI prompts, which they can then have printed on physical products like hoodies and T-shirts.
Senior Editor Jacquelyn Smith said in an announcement that users may wish to print "a group chat's funniest inside joke... shirts for an upcoming family reunion... [or] a beloved pet reimagined as a cartoon," implying the new feature is designed primarily for consumer markets.
The new AI upgrade will be powered by the company's existing Merch on Demand platform, which means Amazon is behind the manufacturing, fulfillment, shipping and customer service.
Available on the app, customers can...
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