Amazon Turns Prime Video Into A Gaming Hub With Luna Integration
Amazon is folding its Luna cloud gaming platform directly into Prime Video, giving hundreds of millions of streaming subscribers instant access to playable games on their TVs and mobile devices. Can we get a free tier next?
Previously, the company operated three largely disconnected divisions: Amazon Game Studios developing video games, Luna building cloud streaming infrastructure, and Prime Gaming distributing monthly digital perks. Under Jeff Gattis, the general manager now leading Amazon Luna and Amazon Game Studios, those teams have been consolidated. And one of the first major projects from the unification is embedding Luna directly into the Prime Video interface alongside movies and television shows. Only time will tell if Amazon can eliminate the traditional friction of cloud gaming, including separate subscription fees and standalone applications.
Also, instead of competing directly for hard-core console and PC players (a highly saturated market dominated by Sony, Microsoft, and Steam), Amazon is...
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