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Amazon puts Alexa inside the search bar as agentic commerce heats up

The unified Alexa for Shopping assistant absorbs Rufus and arrives in the main search flow as Amazon sues to keep external AI agents like Perplexity’s Comet off its marketplace.

Amazon is moving its AI shopping assistant into the main search bar. Starting this week, US customers typing into the search field on Amazon.com or in the Amazon app will be routed through Alexa for Shopping, a unified version of the company’s Rufus chatbot and its Alexa+ assistant that returns conversational answers, product comparisons, up to a year of price history, and personalised shopping guides alongside the standard product listings.

The Rufus brand is being retired from the shopping interface. The chatbot, launched in 2024 and used by more than 300 million customers in 2025, is being folded into the Alexa for Shopping name across Amazon’s app, website, and Echo devices.

Amazon says the new assistant can also automate reordering of...

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Enterprise AI agents fail because they forget

RAG architectures are good at one thing: surfacing semantically relevant documents. That's also where they stop. A framework called a decision context graph addresses that gap by giving agents structured memory, time-aware reasoning, and explicit decision logic. Rippletide, a startup in the Neo4j ecosystem, has built one. The

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Linus Torvalds admits he has a 'love-hate relationship with AI'

Follow ZDNET: Add us as a preferred source on Google. ZDNET's key takeaways * Torvalds likes AI, but AI sometimes doesn't like Torvalds. * Linux's founder thinks there will always be work for programmers. * AI continues to be a mixed blessing when it comes to finding

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OpenAI barrels toward IPO that may happen in September

In Brief 10:24 AM PDT · May 20, 2026 A day after Elon Musk lost his lawsuit that threatened OpenAI’s structure, leadership, and finances, the AI giant is ready to move forward with its initial public offering, sources told the Wall Street Journal. OpenAI chief executive Sam Altman reportedly

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I swear by Bose headphones — and these 4 best-rated models are all on sale for Memorial Day with up to $120 off

Since I picked up my first pair of Bose QuietComfort Headphones back in 2017, I haven't looked back. I may have swapped from the classic QuietComfort 35 to the newer QuietComfort model in that time (and replaced the earcups a handful of times), but almost a decade of

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Enterprise AI agents fail because they forget

Linus Torvalds admits he has a 'love-hate relationship with AI'

OpenAI barrels toward IPO that may happen in September

I swear by Bose headphones &mdash; and these 4 best-rated models are all on sale for Memorial Day with up to $120 off

I swear by Bose headphones — and these 4 best-rated models are all on sale for Memorial Day with up to $120 off